Auto Navigator: Disrupting Car Buying for the Sake of the Customer

At the 2018 SXSW Interactive Festival, we’re giving competition-goers a sneak peek into how we’re making use of human-targeted design, forward-leaning, immersive era, deep car enterprise expertise, and progressive partnerships to reimagine the car-purchasing technique.

The Problem

Do you don’t forget how an awful lot time you spent within the dealership when to procure your last vehicle? Did you walk out, keys in hand, feeling absolutely assured in your purchase?

When it involves large existence decisions, 50% of human beings file discovering and shopping for a vehicle is greater time consuming than deciding wherein to visit university and deciding on a baby name, in keeping with a current survey commissioned by using Capital One. In addition, 62% of vehicle customers aren’t completely confident they were given a terrific deal the ultimate time they bought a vehicle. To upload to that, seventy eight% of Americans admit the closing time they bought a automobile, they misplaced self assurance that they could get the automobile they wanted throughout the shopping manner.

We asked ourselves why something as exciting as shopping for a new car wishes to be fraught with this awful lot of anxiety. As we dug deeper into the automobile-shopping manner, we realized that a few human beings are left discouraged, understanding the bills are (tons) greater than they predicted because the whole fee of possession is greater than the charge of the automobile. But typically they don’t know this at the start of the buying process when they set their hearts on a particular car. Then what? Is it returned to the drawing board? Do they begin over, or settle for something out of doors of their price range?

The Solution

These purchaser pain factors proved to be a trouble that we wanted to remedy for, so, in 2015, Capital One delivered the primary version of Auto Navigator, a cloud-primarily based internet application constructed on a micro offerings architecture and powered through a collection of technologies, consisting of machine gaining knowledge of.

This improvement simplified the auto buying manner for clients — letting them locate, finance and satisfy their subsequent vehicle purchase conveniently, comfort and confidence.

With our 2nd new release, delivered just a year later in 2016, customers should browse more than three million cars from over 12,000 participating dealers throughout the u . S .! We leveraged actual-time information, which allowed us to determine how tons clients could pay for any of the motors in our database for any of the combos they select (e.G., cash down, phrases, etc.). More importantly, customers should now pre-qualify for financing with out a effect to their credit score rating before ever getting into a dealership.

Since inception, we’ve got iterated on Auto Navigator, enforcing human-centered design wherein we use empathy listening, statement techniques and fast prototyping with clients so as to continuously build, fail ahead and rapid and enhance our patron experience.

What’s Next in this Disruptive Journey?

We are on this business to task the marketplace for the sake of the patron. At SXSW, we’re previewing the modern-day evolution of Auto Navigator inside the shape of a new capability:

Augmented Reality Feature: We have realized that vehicle studies is a consistent system that customers are engaged in, even if they’re not actively searching to buy a vehicle. In the coming months, we plan to provide an augmented truth enjoy to our clients via the Capital One Mobile app, letting them experiment motors via their cellular phones to view individualized records associated with each car. This ought to encompass facts including their pre-qualified financing, their predicted month-to-month price, close by dealerships where they may purchase the automobile, and plenty more. Imagine customers being capable of get get entry to to this form of individualized statistics on the factor of need, real-time!

The Tech Behind It

Upon launch, the Augmented Reality characteristic will leverage Apple’s currently-announced augmented truth framework (ARKit) and their new cellular device mastering framework (CoreML) as well as Capital One proprietary fashions to pick out and price cars. The characteristic is likewise like minded with Android, the usage of ARCore and Tensorflow cellular.

ARKit enables us to detect surfaces and planes and create a 3-d scene that we will then use to vicinity our AR assets, while CoreML lets in us to take images from the video move and bypass them through our Convolutional Neural Network to get predictions approximately the vehicle. We’ve optimized the enjoy so customers can experiment more than one vehicles in a consultation, and get extra records approximately a automobile they’ve already scanned (even after scanning several). We then utilize Capital One’s proprietary fashions to customize the offer on the way to see their predicted month-to-month payment.

Empowering people to experience confident about their dating with their money is on the coronary heart of what we’re doing, and with Auto Navigator, we’ve found a way to do that even as supplying an closing virtual revel in that suits extra clearly into human beings’s lives.

These reviews are the ones of the author. Unless stated in any other case on this submit, Capital One is not affiliated with, nor is it encouraged by, any of the organizations referred to. All logos and different intellectual belongings used or displayed are the ownership in their respective owners. This article is © 2018 Capital One.

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